Our Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink intrinsically understand every facet of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. They found that businesses constantly needed detailed data and information about their operations but were not sure how best to utilise the data once they had it.

Simon Hedaux

"My mix of practical experience and academic know-how allows me a unique insight into retail problem solving, whether that’s from a customer and colleague’s perspective or a cost control and efficiency standpoint.

"I believe that understanding the impact of a company’s major decisions on the behaviours of the colleagues affected, plays a crucial role in ensuring the correct language and delivery are used throughout the implementation process, and this is where I can help."

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Sue Hedaux

"A key element for companies to consider when making changes to the efficiency of their teams is to make sure there is no adverse impact on the customer experience.

"My background provides a great mix of technical, pharmacy, retail, corporate productivity and customer experience knowledge which enables me to give an alternative perspective on business. I’ve found that making changes in productivity is just as much about managing behaviour and social change as it is about implementing new technology or processes, and this is what I can help with."

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Jon

"My mix of practical experience and academic “know how” allows me a unique insight into retail problem solving...

"...whether that’s from a customer and colleague’s perspective or a cost control and efficiency standpoint. I believe that understanding the impact of a company’s major decisions on the behaviours of the colleagues affected, plays a crucial role in ensuring the correct language and delivery are used throughout the implementation process, and this is where I can help."

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Phil 

"I am a passionate ‘Time and Motion’ engineer at heart and I bring a balance of project and operations management to the team; not only in retail but also manufacturing, services, local government and logistics.

"This means I have not only had the experience of successfully delivering productivity improvement solutions to the client but have the understanding on what the output should look like to the shop floor, departmental managers and the board of directors."

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Laila 

"I help by turning study data into actionable insight that business teams can apply to drive improvements for customers and the bottom line.

"Having spent over 15 years providing insights that put shoppers and consumers at the heart of consumer brand strategy and development, I now apply my passion for “digging deeper” to productivity."

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