Our Story

Combining over 50 years of cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots, Siemens and Costa Coffee, ReThink understand how businesses can boost their productivity.

The Rethink Team

ReThink’s purpose is to recognise opportunities and create insights so that organisations make better decisions to deliver a sustained, positive contribution to customers, colleagues and society.

Since 2011 ReThink have helped clients across many sectors and markets understand more about their operation, identify opportunities to grow sales and align their operating model to better delivery of their strategy.

A longstanding client operating over 400 UK stores uses their annual ReThink analysis to reduce time on tasks and eliminate wasted time from their business. They’ve increased the proportion of time they spend with customers by almost 40%, improving customer experience and supporting their teams in communities across the UK and beyond.


Simon - Co Founder

"My practical know how and hardheaded entrepreneurial approach to business brings a unique perspective to optimising operating costs."

"Productivity and efficiency is about so much more than saving costs. It’s about making conscious decisions on the customer offer and constant review of the operating model to keep it aligned and deliver the business objectives."

Simon heads up business development, strategic partnerships and is the architect of the ReTime data capture and analysis app 

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Sue - Co Founder

"It’s never been more important for a business to make sure every penny it spends contributes to something customers value and creates differentiation for the brand."

"I love combining detailed data, benchmark perspectives and industry insider knowledge to create insights that help companies focus on what matters and reduce spend on what doesn’t."

Sue leads the delivery of productivity projects and insight creation for clients


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Ed  - Project Manager

“I use my specialist data skills to turn study data into actionable insights that business teams can apply to drive improvements for customers and the bottom line. That includes a detailed analysis of tasks, diagnostics from Efficiency and Role studies and building workload models for clients.”

Ed is a qualified work-study engineer.


Simon W 

I’ve worked as a retail manager for many years and along with achieving my sales budget, I’ve always a passion for getting jobs done as efficiently as possible.

My years of experience have made it easy for me to spot when individual workstation layouts aren’t optimal or, on a larger scale, that a different layout would help stock management for example.

I’ve built on my practical instincts with specialist training in movement analysis and Method-Times measurement to hone my skills in spotting better ways of doing things and undertake analysis of how individual movements add up to get a task done.

Extra steps or movements that aren’t as easy as possible for a colleague all add up to extra process time and colleague fatigue. The deep dive movement analysis techniques quantify potential time savings that make a big difference and are hard to spot any other way.