Simon's Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. Businesses were caught between strategic targets and operational detail and didn’t know how to harness information on their operation to deliver their goals.

Simon, Sue and the ReThink team know how to combine detailed analysis with efficiency study and benchmarking insights to drive value and create lasting improvements.

Simon Hedaux

"My practical know how and hardheaded entrepreneurial approach to business brings a unique perspective to optimizing operating costs."

"Productivity and efficiency is about so much more than saving costs. It’s about making conscious decisions on the customer offer and constant review of the operating model to keep it aligned and deliver the business objectives."


Simon's Journey

Co Founder

At the start

From shop floor to Manager to Head Office.

Climbing the ladder

Overseeing the productivity and resource management projects for a large DIY retailer.

A change of scene

Started a Workplace Systems leading a vendor team and implementing Workplace solutions into a variety of organisations and cultures.

At the start

4 year stint for Boots running the productivity department with a focus on cost management for the pharmacy and retail side of the business.

Planning big things

Consultancy for other firms while ideas about ReThink were stirring.

At last!

ReThink launched in 2011 and since then has helped many brands improve their productivity. Simon’s vision and practical approach led to the creation of the ReTime data capture app and innovative online pace rating clinic.