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"It’s never been more important for a business to make sure every penny it spends contributes to something customers value and creates differentiation for the brand."
"I love combining detailed data, benchmark perspectives and industry insider knowledge to create insights that help companies focus on what matters and reduce spend on what doesn’t."
From qualified Pharmacist to store manager before joining Boots.
Store-manager and Head Office roles for Boots the chemist.
Area and Regional Manager with sales and salary budget accountability.
Category Manager within Boots Beauty business with P&L responsibility. Head of Productivity for Boots for 3 years.
Headhunted by InMoment to work on customer experience programmes for large brands.
2011 ReThink was born.