Sue's Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. They found that businesses constantly needed detailed data and information about their operations but were not sure how best to utilise the data once they had it.

Sue Hedaux

"A key element for companies to consider when making changes to the efficiency of their teams is to make sure there is no adverse impact on the customer experience.

"My background provides a great mix of technical, pharmacy, retail, corporate productivity and customer experience knowledge which enables me to give an alternative perspective on business. I’ve found that making changes in productivity is just as much about managing behaviour and social change as it is about implementing new technology or processes, and this is what I can help with."

Sue's Journey


At the start

From qualified Pharmacist to store manager before joining Boots.

Climbing the ladder

Store-manager and Head Office roles for Boots the chemist.

Applying skills

Area and Regional Manager with sales and salary budget accountability.

Planning big things

Category Manager within Boots Beauty business with P&L responsibility. Head of Productivity for Boots for 3 years.

A change of scene

Headhunted by InMoment to work on customer experience programmes for large brands.

At last!

2011 ReThink was born.