Sue's Story

Combining over 50 years of cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots, Siemens and Costa Coffee, ReThink understand how businesses can boost their productivity.

ReThink’s purpose is to recognise opportunities and create insights so that organisations make better decisions to deliver a sustained, positive contribution to customers, colleagues and society.

Since 2011 ReThink have helped clients across many sectors and markets understand more about their operation, identify opportunities to grow sales and align their operating model to better delivery of their strategy.

A longstanding client operating over 400 UK stores uses their annual ReThink analysis to reduce time on tasks and eliminate wasted time from their business. They’ve increased the proportion of time they spend with customers by almost 40%, improving customer experience and supporting their teams in communities across the UK and beyond.


Sue - Co Founder

"It’s never been more important for a business to make sure every penny it spends contributes to something customers value and creates differentiation for the brand."

"I love combining detailed data, benchmark perspectives and industry insider knowledge to create insights that help companies focus on what matters and reduce spend on what doesn’t."

Sue leads the delivery of productivity projects and insight creation for clients

Sue's Journey

Co Founder

At the start

From qualified Pharmacist to store manager before joining Boots.

Climbing the ladder

Store-manager and Head Office roles for Boots the chemist.

Applying skills

Area and Regional Manager with sales and salary budget accountability.

Planning big things

Category Manager within Boots Beauty business with P&L responsibility. Head of Productivity for Boots for 3 years.

A change of scene

Headhunted by InMoment to work on customer experience programmes for large brands.

At last!

2011 ReThink was born.