Sue's Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. Businesses were caught between strategic targets and operational detail and didn’t know how to harness information on their operation to deliver their goals.

Simon, Sue and the ReThink team know how to combine detailed analysis with efficiency study and benchmarking insights to drive value and create lasting improvements.

Sue Hedaux

"It’s never been more important for a business to make sure every penny it spends contributes to something customers value and creates differentiation for the brand."

"I love combining detailed data, benchmark perspectives and industry insider knowledge to create insights that help companies focus on what matters and reduce spend on what doesn’t."

Sue's Journey

Co Founder

At the start

From qualified Pharmacist to store manager before joining Boots.

Climbing the ladder

Store-manager and Head Office roles for Boots the chemist.

Applying skills

Area and Regional Manager with sales and salary budget accountability.

Planning big things

Category Manager within Boots Beauty business with P&L responsibility. Head of Productivity for Boots for 3 years.

A change of scene

Headhunted by InMoment to work on customer experience programmes for large brands.

At last!

2011 ReThink was born.