Simon W’s Story

Combining over 50 years of cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots, Siemens and Costa Coffee, ReThink understand how businesses can boost their productivity.

ReThink’s purpose is to recognise opportunities and create insights so that organisations make better decisions to deliver a sustained, positive contribution to customers, colleagues and society.

Since 2011 ReThink have helped clients across many sectors and markets understand more about their operation, identify opportunities to grow sales and align their operating model to better delivery of their strategy.

A longstanding client operating over 400 UK stores uses their annual ReThink analysis to reduce time on tasks and eliminate wasted time from their business. They’ve increased the proportion of time they spend with customers by almost 40%, improving customer experience and supporting their teams in communities across the UK and beyond.


Simon W

I’ve worked as a retail manager for many years and along with achieving my sales budget, I’ve always a passion for getting jobs done as efficiently as possible.

My years of experience have made it easy for me to spot when individual workstation layouts aren’t optimal or, on a larger scale, that a different layout would help stock management for example.

I’ve built on my practical instincts with specialist training in movement analysis and Method-Times measurement to hone my skills in spotting better ways of doing things and undertake analysis of how individual movements add up to get a task done.

Extra steps or movements that aren’t as easy as possible for a colleague all add up to extra process time and colleague fatigue. The deep dive movement analysis techniques quantify potential time savings that make a big difference and are hard to spot any other way.


Simon W

Project Manager

At the start

Simon has been a retail manager for many years, including in DIY and Pet retail

Joined the team

Joined ReThink team in 2019

New Skills

Simon passed his professional workstudy exams and has since kept his pace rating qualification up to date. Simon is also qualified in pre-determined and movement analysis (MTM) and has put the theory into practice to quantify process improvements in many different sectors