Jon's Story

Combining over 50 years of cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots, Siemens and Costa Coffee, ReThink understand how businesses can boost their productivity.

ReThink’s purpose is to recognise opportunities and create insights so that organisations make better decisions to deliver a sustained, positive contribution to customers, colleagues and society.

Since 2011 ReThink have helped clients across many sectors and markets understand more about their operation, identify opportunities to grow sales and align their operating model to better delivery of their strategy.

A longstanding client operating over 400 UK stores uses their annual ReThink analysis to reduce time on tasks and eliminate wasted time from their business. They’ve increased the proportion of time they spend with customers by almost 40%, improving customer experience and supporting their teams in communities across the UK and beyond.


Jon – Organisational Design specialist

"My years of senior-level retail leadership and academic interest in psychology put me well placed to lead on organisational design."

"I help right size leadership teams in the rapidly changing commercial world. Using detailed role study data and my diagnostic reviews I am able to make robust, evidence-based recommendation to create the right platform for a business to achieve their goals - always remembering that leaders are more than just the most expensive role; they're key to aligning the whole organisation around the delivery of the business objectives."

Jon is lead consultant for organisational design

Jon's Journey

Associate Director

At the start

From an assistant at a Deli counter to Store Manager for a large DIY chain.

Climbing the ladder

Promoted to head office to look after company controllable costs and business efficiency.

Applying skills

3 years in Regional Management for the DIY chain implementing complex integration projects.

A change of scene

Took a well-earned break to complete a Psychology degree.

Joined the team

Joined ReThink in 2015.