Jon's Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. Businesses were caught between strategic targets and operational detail and didn’t know how to harness information on their operation to deliver their goals.

Simon, Sue and the ReThink team know how to combine detailed analysis with efficiency study and benchmarking insights to drive value and create lasting improvements.


"My years of senior-level retail leadership and academic interest in psychology put me well placed to lead on organisational design."

"I help right size leadership teams in the rapidly changing commercial world. Using detailed role study data and my diagnostic reviews I am able to make robust, evidence-based recommendation to create the right platform for a business to achieve their goals - always remembering that leaders are more than just the most expensive role; they're key to aligning the whole organisation around the delivery of the business objectives."

Jon's Journey

Associate Director

At the start

From an assistant at a Deli counter to Store Manager for a large DIY chain.

Climbing the ladder

Promoted to head office to look after company controllable costs and business efficiency.

Applying skills

3 years in Regional Management for the DIY chain implementing complex integration projects.

A change of scene

Took a well-earned break to complete a Psychology degree.

Joined the team

Joined ReThink in 2015.