Jon's Story

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. They found that businesses constantly needed detailed data and information about their operations but were not sure how best to utilise the data once they had it.


"My mix of practical experience and academic “know how” allows me a unique insight into retail problem solving...

"...whether that’s from a customer and colleague’s perspective or a cost control and efficiency standpoint. I believe that understanding the impact of a company’s major decisions on the behaviours of the colleagues affected, plays a crucial role in ensuring the correct language and delivery are used throughout the implementation process, and this is where I can help."

Jon's Journey

Associate Director

At the start

From an assistant at a Deli counter to Store Manager for a large DIY chain.

Climbing the ladder

Promoted to head office to look after company controllable costs and business efficiency.

Applying skills

3 years in Regional Management for the DIY chain implementing complex integration projects.

A change of scene

Took a well-earned break to complete a Psychology degree.

Joined the team

Joined ReThink in 2015.