Ed and Alex’s Story

Combining over 50 years of cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots, Siemens and Costa Coffee, ReThink understand how businesses can boost their productivity.

ReThink’s purpose is to recognise opportunities and create insights so that organisations make better decisions to deliver a sustained, positive contribution to customers, colleagues and society.

Since 2011 ReThink have helped clients across many sectors and markets understand more about their operation, identify opportunities to grow sales and align their operating model to better delivery of their strategy.

A longstanding client operating over 400 UK stores uses their annual ReThink analysis to reduce time on tasks and eliminate wasted time from their business. They’ve increased the proportion of time they spend with customers by almost 40%, improving customer experience and supporting their teams in communities across the UK and beyond.


Ed and Alex

“We use our specialist data skills to turn study data into actionable insights that business teams can apply to drive improvements for customers and the bottom line. That includes detailed analysis of tasks, diagnostics from Efficiency and Role studies and building workload models for clients.”

Ed and Alex are both graduates and fully qualified work study engineers.

Alex & Ed

Ed and Alex

Project Manager

At the start

From hands on experience in retail to 1st Class honours degree in Natural Sciences from Lancaster and 1st Class honours in Geography from Sheffield University for Alex and Ed respectively.

Joined the team

Joined ReThink team in 2019

New Skills

Since joining ReThink, Ed and Alex have both passed professional workstudy exams with flying colours. The undertook specialist training on data analytics to build from the strong base of their degrees.