Ed and Alex’s Story

Combining over 50 years cumulative experience working for some of the largest brands in many industries and sectors, such as Vodafone, Boots and Costa Coffee, ReThink understand the operation of running a business from the bottom-up.

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux. After spending many years working in retail and workforce management, the pair spotted a gap in the market. Businesses were caught between strategic targets and operational detail and didn’t know how to harness information on their operation to deliver their goals.

Simon, Sue and the ReThink team know how to combine detailed analysis with efficiency study and benchmarking insights to drive value and create lasting improvements.

Ed and Alex

“We use our specialist data skills to turn study data into actionable insights that business teams can apply to drive improvements for customers and the bottom line. That includes detailed analysis of tasks, diagnostics from Efficiency and Role studies and building workload models for clients.”

Ed and Alex are both qualified work study engineers.

Alex & Ed

Ed and Alex

Project Manager

At the start

From hands on experience in retail to 1st Class honours degree in Natural Sciences from Lancaster and 1st Class honours in Geography from Sheffield University for Alex and Ed respectively.

Joined the team

Joined ReThink team in 2019.

New Skills

Since joining ReThink, Ed and Alex have both passed professional workstudy exams with flying colours. The undertook specialist training on data analytics to build from the strong base of their degrees.