OUR STORY

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as
Vodafone, Boots and Costa Coffee, ReThink intrinsically understand every facet of running a business from the bottom-up.

In the beginning

Created back in 2011, ReThink is the brainchild of Simon and Sue Hedaux.
After spending many years working in retail and workforce management, the pair spotted a gap in the market. They found that businesses constantly needed detailed data and information about their operations but were not sure how best to utilise the data once they had it. They also found that there although there were plenty of companies able to conduct Time and Motion studies, and plenty of businesses that could measure performance, not many could do it all AND provide detailed insight into the productivity and efficiency of their business.

Combining over 50 years cumulative retail experience working for some of the largest brands in the country, such as Vodafone, Boots and Costa Coffee, ReThink intrinsically understand every facet of running a business from the bottom-up.

From implementing new workload budgets to improving staff scheduling, to changing workplace culture, ReThink has been there and done that and can utilise their unprecedented wealth of knowledge to help any business understand what’s working, what isn’t and more importantly where they can save time and money.

Read on to find out more about the ReThink journey.

How we became the best!


Simon Hedaux

CEO

  • At the start

    From shop floor to Manager to Head Office.

  • Climbing the ladder

    Overseeing productivity and resource management projects for a large DIY retailer.

  • A change of scene

    Started at Workplace Systems leading the vendor team and implementing Workplace solutions into a variety of organisations and cultures.

  • Applying skills

    4 year stint for Boots running the productivity department with a focus on cost management for the pharmacy and retail side of the business.

  • Planning big things

    Consultancy for other firms while ideas about starting Rethink were stirring.

  • At last!

    2011 Rethink was born.

Simon Hedaux

Simon says,

“My mix of practical experience and academic “know how” allows me a unique
insight into retail problem solving, whether that’s from a customer and colleague’s
perspective or a cost control and efficiency standpoint.

I believe that understanding the impact of a company’s major decisions on the
behaviours of the colleagues affected, plays a crucial role in ensuring the correct
language and delivery are used throughout the implementation process, and this is
where I can help.”

My mix of practical experience and academic “know how” allows me a unique insight into retail problem solving.